How to know what people search for?
Thursday, August 21st, 2008Okay, so we all think it’s easy to know what people search for? Right? No. It’s not. To optimize for good search queries we need to go beyond the screen and really think of; How do we use the language? Does people search for “video” or “film”? That’s one of my big questions at the moment. I don’t know what people search for. Of course I could use the fabulous keyword-thingy Google has made public. But does my potential customers really search for what’s most searched for on the internet?
Maybe I want to target those who search for the keywords with lower quantity? Because large quantities doesnt mean large sales. I’m always looking for quality in my work. I think it’s better to have one good position on the SERP that is really really relevant instead of having 10 thats irrelevant and will lead to as much sales as the really really good one.